无论你是美妆、服装，还是餐饮、旅游，都逃不过品牌推广和优化。在当今自媒体平台大行其道的互联网，虽然抖音、微博、小红书长期霸占着丰厚的流量，但这些平台的流量属于一条平行线，不会倾斜。而百度则是一片大海，汇集了集论坛、知乎、微博、公众号等各大渠道的流量，这些流量的不断注入，使百度的流量不减反增，所以，通过百度进行品牌优化，仍然是一个重要的渠道。接下来，就跟着墨动传媒来看一看：如何通过百度进行品牌优化吧！

　　百度百科创立

　　“有事没事问度娘”，可见用户对百度的信任程度还是很高的。对企业而言，百度百科犹如一张互联网的身份证和名片，大部分用户在首次接触到该企业时，还是会选择通过百度进行搜索，一个完善的百度词条，不仅能详细的介绍公司的发展历程，还能让用户对该公司的业务一目了然，所以，百度百科的创立是必须要去做的。

　　SEO关键词优化

　　SEO（搜索引擎优化）是指搜索引擎以自然排名机制为基础，对网站内部、外部分别进行站内优化与站外优化，从而达到改进网站在搜索引擎中关键词的自然排名获得更多流量，稻城网站销售及品牌推广目的。

　　无论站内优化还是站外优化，都是为了提高关键词在搜索结果中的排名，而我们最喜欢参与排名的关键词，无外乎商品关键词，那么搜索引擎优化商品关键词怎么做才能获得高排名、高流量、高成交。

　　利用好百度知道

　　百度知道分为提问和回答。

　　提问：我们在百度做品牌优化时，可以通过提问来丰富品牌，用一个小号来进行提问，然后再利用权重比较高的号进行品牌营销，也可以以游客的方式进行客观回答，这样一来就增加增加品牌的曝光度。

　　回答：在百度，通过搜索和品牌相关的关键词进行回答，墨动传媒建议，最好是选择前两页的进行回答，利用别人的搭建起的流量起进行自己的品牌优化和营销。


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